Far West Fisheries

logo development

The Cerulean and Cynosure are state-of-the-art long line fishing boats that run Alaska for much of the winter months. Needing more of a web presence, the owner wanted to develop a signature icon that would embrace the spirit of these two identical boats. After working through several renditions and coming up with a boat icon, the focus became the compass rose and how it interacted with the boats. We explored various iterations, using the compass to ground the design while appreciating the extra energy it provided. Choosing an accent color came from a fabric swatch of light blue the client had. It really hit the mark unifying all of the elements in the logo.