seattle housing authority
SHA approached me to give their signage a quick make over. Used to inform the public of upcoming land use and construction, this group of signs needed to be highly readable, informative and catch the attention of passersby.
By all rights a government report is heavy on information and light on the visuals but that doesn't mean it needs to be dull. With a re-design of their annual report, Seattle Housing Authority was able to address both a modest budget and a new, empowering look. With major growth and expansion of programs, SHA invited prospective stakeholders to learn more about their organization through engaging photography, color and visual data.
On-going communication is essential in a place where data is important and is constantly evolving. Using a newly-adopted color palette, these brochures were produced to become
a source of information for specific audiences.